Monday, 4 August 2014

Daria Werbowy for Equipment Selfie-campaign

pictures via stylemag.net

As you all know I have a total crush on Daria.
That´s why the latest campaign of Equipment should not be missing on my site!

This time it´s getting more personall. That makes this campaign even more special.
In times of social medias like Instagram and the increasing selfie-culture
Daria Werbowy was askto take self portraits of herself in self-styled outfits featuring the classic Equipment blouses. 
You can see above the fantastic results.
A really private Daria posing in her own apartment - really intimate portraits.
Additionally she also lensed a small video showing also really personal moments and the progress of the pictures.
See the here.
I already liked the style of Equipment, classic designs, high-quality fabrics and so on;
but with this unconventional new idea it catch me even more.

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