Monday, 24 March 2014

H&M Conscious

pictures via carolinesmode.com

During my school time I was a big fan of the Swedish fashion brand H&M, which was maybe down to the fact,
that in my home town H&M was the only store which offered lot of fashionable young fashion to good prices for a pupil,
but with my advancing age my style changed a bit and my demands grew up. 
H&M faded into the background and their associated company Cos came into my field of interest. 
All the more surprisingly, the latest collction from H&M Conscious Line, which really let my heart beats faster.
Beautiful pieces with liability to high fashion design. You can see the higher quality and great cuts.
H&M has chosen the pretty Andreea Diaconu for this campaign and made a really good choice,
also with the industry setting, which gives the whole a rougher and
more serious mood off from commercial high fashion campaigns.

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